The Cost-Efficiency of Digital Marketing and Research Digital marketing progressively changes throughout the years. Often, search engine or social network algorithm changes add new practices to common marketing methods. However, its affordable price makes digital marketing a primary choice among businesses of any size. In 2018 alone, there was an increase in digital marketing spending…
Details
Emails Are Still ‘In’ Today Electronic mail or emails are one of the oldest telecommunications technologies existing in the world. In fact, It was in 1971 that a computer received its first email through ARPANET, the Internet’s predecessor. Half a century later, emails rose up as a primary form of communication, then laid back due…
Details
Retargeting is widely used in Ecommerce Marketing Retargeting or remarketing (marketing professionals interchange both terms use) is a practice that allows brands to reach out to 98% of customers who never converted during their first visit. Most Ecommerce shops use this to improve their conversion rates and often see high levels of success during usage.…
Details
Small businesses focus on growth investments and have less for marketing It’s an inevitable but acceptable thing that happens to all businesses. You make investments on company growth to accommodate huge numbers of customers. However, you spend less on using marketing to generate leads. In turn, you have little left to spread word around for…
Details
Before the internet radically changed the way businesses market their products or service, the most implemented marketing strategy is the “one size fits all” type. This means that reaching out to customers was a lot of guesswork and relying on vast age ranges. Putting a billboard ad on the highway was primarily based on foot…
Details
Remember when email was hailed as the next revolution in the way we communicate with each other? Well, it has, and the impact of email is still being felt today. No longer were we shackled with the confines of long distance telephone calls, costly visits, and snail mail that take days or weeks to reach…
Details
What is Lead Generation? Here’s the truth: you have a website. Now, you believe your website racks up traffic automatically because people want to search for HVAC and Plumbing content. Unfortunately, the truth isn’t as exactly as warm as this concept. True enough, your website is a channel for traffic. However, if it is not…
Details
Why Best Practices Matter Imagine you’re a child again. Today, you’re trying to learn how to tie your shoelaces. Because you have technology, you can perform a quick search in a few minutes. With just a few taps on your phone, you find the best video to tie shoelaces. In fact, you find numerous videos…
Details
The Importance of Reviews Good or bad, reviews are an essential part of life. Without any form of constructive feedback, it will be difficult for anyone to improve his or her performance. In fact, HVAC or plumbing companies who do not receive any form of comments or suggestions end up in the dark about their…
Details
Today, most people’s idea about the Internet is a research tool that makes it easy to research topics you love. In fact, some people believe it’s made for social networking alone (although many will disagree). As a HVAC and plumbing company, search engines and social media networks are an important part of your digital campaign.…
Details