The Cost-Efficiency of Digital Marketing and Research
Digital marketing progressively changes throughout the years. Often, search engine or social network algorithm changes add new practices to common marketing methods. However, its affordable price makes digital marketing a primary choice among businesses of any size.
In 2018 alone, there was an increase in digital marketing spending of 16%. In fact, a report states that both video and social media content, two digital marketing practices, have grown by 24.7% and 32.6% respectively.
True enough, just look at how digital marketing helped a diverse number of brands get more than 200% of their digital marketing investment return to them.
With digital marketing’s strong finish for 2018, it pays to improve your digital marketing efforts and invest in new practices to fortify your existing campaigns. In fact, pay attention to these five marketing strategies to get you the results you need!
Five Marketing Strategies That Always Yield Great Results
Big Data Analytics
“Big Data” sounds like a lousy, technical term. However, it’ll become part of the regular digital marketing lexicon in the next few decades.
Machine learning allows computers to discern certain customer behavioral patterns. In turn, they categorize these patterns along with pre-defined customer behavior and report unique deviations that helps it “heatmap” customer interests and thinking logic at the same time.
The machine’s pre-programmed volition allows marketers to process more data than humanly possible. In turn, it helps brands expand into new horizons.
True enough, many small businesses including HVAC and Plumbing companies will utilize machine learning easily. However, the challenge is finding sufficient data for effective use of machine learning.
Precise Audience Targeting
If the HVAC and Plumbing business obtain sufficient data, then it can identify your audience demographics based on their behavior. True enough, machine learning allows algorithms to monitor your audience. Then, it takes records of their activities helping them heatmap the location, activity, pages, and other factors that most customers found useful on your website.
By knowing this information, you can create the ideal customer profile and create content that precisely targets audiences highly interested in your HVAC and plumbing services.
Content marketing is the heart of any digital marketing campaign. True enough, it remains as the number-one important strategy in any digital campaign.
Case in point: content brings helpful information to audiences. In turn, it improves your brand authority and adds value to audiences.
However, written blogs and email text content isn’t always going to cut it like it did in the last few years. Nowadays, more people want to just watch videos, have a one-minute breakdown on complex case studies, and more.
For HVAC and Plumbing companies, that means plenty of work testimonials with short descriptions on the difficulties and successes of the respective projects and how-to videos that help you get your message across smoothly.
Big Data’s contribution to understanding your audience’s behavior is undeniable. In doing so, it allows you to serve not just helpful content but ones that add great value and improve your relationship to that customer.
As a result, Big Data has helped you position your audience offers carefully. For example, a curious prospect reads an article entirely. Then, they subscribe to your newsletter. Instead of presenting them with product offers, you present them more content they might find useful.
Next, you present the offer. True enough, you might be surprised at their strong consideration of your offer.
However, identifying these types of prospects is tedious. Fortunately, Big Data’s mainstream use will make it possible.
It’s not enough that you have an attractive and powerful landing page. You’ll need to have a newsletter campaign with the right offer to collect contacts. Next, you’ll need effective content to drive blog visibility further with the newsletters.
We mentioned these because the power of email newsletters is undeniable. An automated email campaign gets huge open rates if the customer finds the content useful or satisfying. Thanks to smartphones, most customers open their emails upon first sighting a curious headline of content they want to read about.
Get Started on Doing These Five Strategies Today
It’s highly likely your competition will pull off these strategies to get ahead of the raise. Make sure your digital presence is felt by your audiences by using all these modern digital marketing strategies to gain better conversions.