PPC For HVAC & Plumbing Contractors
Pay per click, or PPC online advertising, is a well-known promotional method for all businesses. For HVAC & Plumbers, it’s a very useful, customizable, option for managing online marketing initiatives.
PPC is based on a given payment for clicks on to your website from a search starting in a search engine. Typically, PPC is most effective on Google Adwords or Bing; as the world’s biggest and most widely used search engines, these are the high return streams for PPC advertising.
PPC is based on SEO metrics and forms part of an integrated online marketing plan. You manage your SEO to work within the PPC framework. The PPC, therefore, is based on the best keywords which deliver customers to your website.
Cost per click may vary considerably, but this is a very easily controllable factor. You really don’t have to pay a fortune for PPC, and you can vary your PPC costs to match your budget.
Another, very useful product of PPC is the fact that ad performance can be measured against actual business returns. A good marketing program will show healthy PPC performance. It’s similar in many ways to a sales chart, equating business operational performance with ad delivery of customers.