Despite the “blue collar” reputation and real-world application of high-quality HVAC services, it’s impossible to escape the fact that if your business isn’t online then you are losing customers to the competition. Online marketing for HVAC companies is no longer just an addition to an overall marketing plan. It is a must-have that will give your company the best chances for success.
Of course, just as you wouldn’t use a “let’s try something and hope for the best” approach to your HVAC services, it’s important to be strategic and use current best practices with your online marketing. The world of digital marketing is always evolving, and you need to stay on top of current trends in order to stay relevant.
Here are some online marketing tips for 2018 that will help your future customers find you.
Taking Mobile Seriously
Google says that around the world, more than half of all search queries are made on a mobile device. They are also preparing to roll out their Mobile First Index, where rankings will be influenced more by a user’s mobile experience and less by the desktop experience.
What does this mean for online marketing for HVAC companies? It means your website has to be responsive. So the mobile version looks and acts exactly like the desktop version because your prospective customers are looking for you on their mobile devices.
Updating Your Website Content Regularly
Content marketing and the need for quality content are going to continue strongly into 2018. Therefore, it is crucial that you update your website regularly, which you can accomplish with written blogs or video blogs. It’s important to keep in mind that blog posts need to be useful and relevant for your intended audience and can’t just be loosely disguised promotional pieces.
Keeping Customers Engaged via Social Media
Engagement through social media platforms is an important addition to your 2018 online marketing tips. Take the time to be creative and speak directly to your customers on websites like Facebook and Instagram. This will make them engaged and always aware of your latest promotions and deals. Increasing your visibility on the social platforms your customers spend time on will boost the trust factor and keep you top of mind when they need an HVAC expert.
A New Wave of Chatbots
By now, most of us have interacted with a chatbot on a service-based website. They can be quite valuable when it comes to providing information, directing prospective customers to the right department and answering important questions. Many consumers have started to expect this type of instant response. So getting on board in 2018 will help keep you a couple of steps ahead of the competition.
Possible Search Changes
Voice search has been growing in popularity over the past year or two. That trend will continue to grow into 2018. Quite often, a voice search will be longer than the standard long-tail keyword. So, being aware of extra long-tail keywords in your posts and web pages will be an asset and help people find you for longer voice searches.
There is also a new app called Google Lens where Google will search for images or text using visual analysis. Whether this takes off remains to be seen, but it gives an indication of the ever-evolving world of organic search.
You would suggest using an HVAC expert to deal with a customer’s clogged ductwork or broken furnace. So, it also makes sense to turn to an expert for your online marketing. If you want your HVAC business to grow in 2018, contact us today to go over the possibilities.
