Remember when email was hailed as the next revolution in the way we communicate with each other? Well, it has, and the impact of email is still being felt today. No longer were we shackled with the confines of long distance telephone calls, costly visits, and snail mail that take days or weeks to reach our intended recipients. Within a second after you click send, you can freely communicate with someone half a world away.
As the years marched on, email has had to compete with other forms of communication on the internet. Instant Messaging has even created a more real-time form of communications between parties. Video calling is now so widespread as internet speeds keep going at a frenetic pace. Social Media sites like Facebook have now become a central hub where you can chat, video call, comment, and even see other people’s past posts.
With all these new advancements in technology, a lot of people forget about email when it comes to their online marketing. We all focus on more advanced SEO techniques that we forget that a useful old tech like email still exists. Email is still a powerful marketing tool that your Plumbing/HVAC business should always keep using.
So let’s discuss why email marketing for HVAC and Plumbing is still essential in today’s marketing landscape and how emailing can help your business get more online leads and sales.
8 Reasons Why You Need Email Marketing For HVAC/Plumbing
#1 Email Has A Good Open Rate
Email has gotten a terrible rap over the years because a lot of bad people have used it for scams. And what’s the deal with all those junk mail you receive every day? Sometimes, looking at your email can feel like a minefield of trash and useful stuff. For every one client lead you get, there are probably twenty emails of Nigerian Princes asking for your assistance.
However, email still has an excellent open rate. How good? Well, the average open rates for emails in various industries come out at 32%. And that figure varies from industry to industry. The highest open rates come from those in the Arts industry with 47%. The lowest is in the advertising industry with 25%.
So what about those in the Plumbing/HVAC industry? Well, amazingly in the construction business, the open rate of emails sent is at 45%.
With a high open rate like that, there is no way you should miss out on putting email marketing in your strategy.
#2 It Won’t Cost You Much
If you want to start your online marketing on a cheaper note, then I suggest that you begin with some email marketing. Mail Chimp, one of the most exceptional automated email marketing services around, has a “Forever-Free” plan which allows you to send over 12000 emails to 400 subscribers per month. That’s already a good amount of email marketing for HVAC and Plumbing companies.
However, if your business needs to send more emails and register more subscribers, then you should not hesitate to get one of their paid plans. It’s not really that expensive, and the marketing opportunity is just too great to pass up.
#3 Learn More About Your Audience
Getting to know how the mind of your consumers is one of the best practices you should do for your business. Because once you learn about what tickles their fancies, then it will be easier to get the right message across and get them to support your brand.
Analytics is becoming an integral part of online marketing, and the same goes with email marketing for HVAC and Plumbing. Software like MailChimp can give you valuable data on how your email campaigns are doing. It is a useful report for marketers to find out what they are doing right or just as importantly, what they are doing wrong.
The software’s report will give you valuable insights about your campaigns’ open rate and click-through rate. You will also find out which times are best to send emails and which are not. This is so you can compare which of your campaigns grab more attention than the rest. If you have a vast comparison, you will also begin to notice which designs and colors are more eye-catching to your audience.
Over time, you will master how your customer thinks and reacts so you can put out the appropriate messages.
#4 Email Is Fast
Need I say more about this? Email is quick, and that is undoubtedly an advantage in today’s fast-paced market. So for example, you have a customer shoot you an email for a plumbing emergency; it will only take you a few seconds to respond immediately.
While email is not the fastest way to communicate around the internet anymore, a lot of people are still relying on this medium all over the world. By how much? Well, according to data gathered in 2017 over 269 billion emails are sent per day. Just think about that the next time you want to underestimate email.
#5 Get Personal
You know another thing that’s awesome about email? It’s the fact that whatever you sent out is all in your control. Email is easily customizable to the look and feels that you want, which is a big plus for your branding.
Plus, the ease to stand out with email has gotten easier and easier. Email marketing software typically has a lot of themes to choose from and options for you to place custom images and videos. Your email will certainly feel and look like your brand if you choose it.
Plus, a well-constructed email has a more personal feel to it. An interesting study states that when 9,000 customers were asked what they want from a business, a startling 40% of them said that they want “Better human service.” What this means is that customer don’t want to feel like they are just interacting with “auto-replies” and “robotic-like bots.”
#6 You Can Blast Off!
As I alluded to a while back, one of the best things about email marketing for HVAC and Plumbing is the fact that you can email blast to thousands of customers without too much effort. I mean, can you imagine just creating a campaign, pressing send, and that ad will be seen by thousands of people?
That’s a far cry from the days where you had to print out hundreds of letters and sending each through the post. And what happens after? Well, you have to wait weeks for it to get to the recipients and who knows how many of those mails got lost during the travel.
Email marketing for HVAC and Plumbing indeed is a big game changer when it comes to broad yet speedy marketing! Can you imagine having the ability to send out thousands of your “Huge Air Conditioning Cleaning Pre-Summer Promo” to thousands of potential customers before the hot month hits? Your plumbing/HVAC business could make a killing using email.
#7 Create A Community
If you take your email marketing seriously, there is a big chance that you can create a small community of customers loyal to your brand. You can build a loyal fan base keenly waiting on what you have to say and of course, what you have to offer. One of the best marketing tactics is to create a community and watch it grow organically.
#8 Earn Big With Repeat Customers (Focus On Statistics)
You know what’s great if your brand has a loyal customer base? Repeat customers! And you know that customers who keep coming back are the lifeblood of any striving business.
I mean how many times have you seen a customer get your service, become impressed, and contact you every time they need a plumbing job? Truth is, it’s easier and less costly to get a repeat customer than a new one.
And there are statistics to back that up to. According to studies, a new customer lead only has a 20% chance of buying your service. Compare that to an old customer, who has a whopping 60% chance of buying from you again.
Email marketing for HVAC and Plumbing is a powerful tool that everyone who wants to be seen online should use. It’s quick, easy, and has a massive reach. It can also give you reports on how your campaigns are performing so you can keep perfecting your marketing approach. When you’re ready to get serious about your online marketing, then put email in front of the line!