The Importance of Reviews
Good or bad, reviews are an essential part of life. Without any form of constructive feedback, it will be difficult for anyone to improve his or her performance. In fact, HVAC or plumbing companies who do not receive any form of comments or suggestions end up in the dark about their products and services.
However, for discerning customers, good reviews are the only things that matter. True enough, any HVAC or plumbing company should focus on obtaining good feedback and “scrubbing” bad ones online. While it is true that any news is useful news, good feedback always gets you on top of local search listings and on top of your target audiences’ minds.
The same goes for always having new and updated positive feedback. Similar to striving to get new social media followers or newsletter subscribers, having recent positive reviews helps improve your brand conversion rates and lead generation.
People Research Your Business
According to Bazaarvoice, whose research Forbes Magazine published in one of its posts, The ROBO (Research Online Buy Offline) Economy showed that 82% of smartphone consumers research the prospect products and brands they intend to buy in-store. In addition, the research adds that 45% of customers read reviews about businesses before making any purchases.
With this data, it is safe to assume that the HVAC and plumbing industry has the same type of customers who use either smartphones or desktop computers to research about service providers and whether they’re trustworthy to use.
Additionally, positive product feedback always gain better attention. Therefore, positive HVAC or plumbing service reviews definitely improve the company’s chances for better qualified lead figures and conversions.
Majority Trust Online Service Reviews
In addition to Bazaarvoices’ The ROBO Economy report about 45% of users looking for positive business reviews, 2017’s Ecommerce Foundation’s US Ecommerce Country Report indicates that 88% of consumers will pre-research their online prospects before making a purchase.
Once again, similar to product research, HVAC and plumbing clients are also researching and looking for positive reviews about your business. Therefore, it will be a huge help having a huge number of past clients say that your HVAC or plumbing company definitely hit a positive nail during your service.
A Great Number of Prospects Contact Brands With Positive Reviews
According to ConversionXL, reviews are a form of social proof. It shows prospect consumers that your business has willingness to help, innovation to resolve long-time problems and other pain points, and is a reliable service to do business again in the future.
Additionally, the website also states that quantity and quality matter. For example, if you were looking for an excellent employee to add to your HVAC or plumbing company, you’d look through their resume and place more emphasis on employers, co-workers, and superiors who they have listed as professional character review referrals. Based on these referrals alone, you can see how easy or difficult it can be to work with this new employee.
If you found an employee with zero referrals or a bad rap, you’re likely to contact a prospect with better referrals. Therefore, this situation is similar when it comes to positive reviews.
Now that we have clarified how valuable positive reviews are to your HVAC and plumbing website, will it help to remove age-old positive website reviews from your site? Aside from giving you bytes of free bandwidth, it gives you the following benefits.
The Benefits of Removing Age-Old Website Reviews
Demonstrates Your Growth and Adaptability
True enough, you will question an applicant or a business-to-business (B2B) with minimal experience and growth. Any employee or company offering its specialized services to you if they haven’t demonstrated any growth is questionable.
An updated resume helps applicants find better job opportunities. Therefore, an updated number of positive reviews, especially days-old feedback, helps generate better number of new leads.
Fresh, positive reviews show prospective clients that your company aims to grow and adapt to the ever-changing HVAC and plumbing industry. In fact, it shows them that you are sticking to your mission-vision of providing excellent service and innovative solutions.
Therefore, deleting feedback that are more than five years of age definitely helps.
Shows Your ‘Pride’ As a Brand
In addition to showing your growth and capability, deleting old positive reviews refreshes your social proof. It is similar to showing “pride” upon your growing innovative capabilities. Indeed, it is proof of a growing team of expert HVAC or plumbing service providers.
Additionally, reviews more than five years old are basically useless because many changes happen within five years. It did pay to have old reviews to show your decades of HVAC and plumbing experience. However, new reviews show that your business still has what it takes to survive in the industry efficiently.
Improves Your Brand Recognition
Content marketing is the quickest way to improve brand. However, clients also want validity and tangible proof your company is still leading in the industry. The key to proving your content isn’t all theoretical and the business does a great job is through fresh positive feedback online.
Depending on old positive feedback does not give prospects a clear picture about your business’ performance. In fact, you might have feedback about certain HVAC and plumbing procedures you have already stopped doing in the last few years.
Therefore, the latest feedback give prospects a better view about your service quality and the results you provide customers.
Establish Better Authority
Depending on age-old reviews alone isn’t going to help your HVAC and plumbing business survive. True enough, age-old clients that continue to recommend you to peers will help. However, it is better to depend on fresh feedback from your business to tell prospects the story of your efficiency.
As I mentioned earlier, content helps improve brand development fast. Therefore, to establish your authority, strive on having better service reviews. In addition, publishing new research on the newest HVAC and plumbing methods you have contributes positively
Consequently, you can convince customers that you’re not only efficient. Your updates indicate that you are passionate about the work you provide. And consumers can never turn down a company that wants to resolve their problem as much as they do.
Leads to Better Conversions
Now that we have seen all the benefits of recent positive reviews and erasing the old ones, you can definitely say that doing so will lead to better and fruitful conversions. While old reviews will always help establish your authority and age in the industry, recent experience weighs higher for prospects when you compare the two.
Archive Those Old Reviews Now!
No doubt, any HVAC or plumbing company will only receive massive benefits if they delete their old reviews. In addition, it helps them focus on earning new ones. Furthermore, continuous research and adaptability in the industry helps create social proof and better leads!