Today, most people’s idea about the Internet is a research tool that makes it easy to research topics you love. In fact, some people believe it’s made for social networking alone (although many will disagree).
As a HVAC and plumbing company, search engines and social media networks are an important part of your digital campaign. True enough, you won’t be reading this post if you had no interest about promoting your business online.
Most marketers will tell you to register your Google MyBusiness to improve your local listing citations. True enough, it sounds confusing at this point because you’ve already registered your address in Google Maps, so…
Why do you need to do the extra process?
Search engines list the immediate results you can find nearby. Therefore, your Google Maps listing allows you to lead your customers to your address. In addition, Google MyBusiness allows you to display your opening and closing hours, measure the customer amount in your shop, and more.
Therefore, if you saw this HVAC and plumbing company open during post-work hours daily through Google and you needed an emergency plumbing done, then you can call them quickly. Without the information Google MyBusiness displays (your name, address, and phone number: NAP), then you can have walk-in customers, but no phoning or social media-contacting customers.
True enough, your high reviews in different websites will help bolster your customer numbers. In addition, your satisfied clients will want to recommend you to individuals in their network. However, these aren’t enough if your competition is using the same strategy to get customers from search engines and even social media.
The Typical Audience Search Route
To help you understand the importance of Google MyBusiness and local SEO in your digital campaigns, let’s take a look at the typical way customers research HVAC and plumbing services and other companies in search engines.
First, they would access the URL and type in a keyword. Most of the time, this keyword will include keywords relevant to your business. Then, they will add a “location” keyword.
For example, it can be “HVAC and plumbing services New Jersey.” If your Google MyBusiness and Maps data has your address in New Jersey present, then they can look through the Maps app to find your location.
Then, Google MyBusiness displays your NAP for the customer’s reference. In doing so, customers will know easily if you’re open during the hour of their call. If you have excellent online reviews and own a well-built website, then you’ll likely have Google list you as the top result.
A single missing Google MyBusiness company data can mean losses in conversion potential. Because a disappointed customer is one who cannot find a phone number to call or know about your business hours, you lose this customer to the next one on their results list.
Additional Benefits to Claiming Your Google MyBusiness Listings
Did you know that 44% of companies worldwide never thought of registering their Google MyBusiness listing? In fact, the average percentage of unregistered HVAC and plumbing companies in Google MyBusiness and other listings is more than 50%.
Unfortunately, it is possible for hoax businesses to claim your brand name. Additionally, they can edit the information and fool people in the process. This means possible branding damage to your HVAC and plumbing company.
True enough, people can refer to your registry entry in Bing or other listings you have registered your business. Unfortunately, most people use Google to look for businesses, and if your business looks sketchy because of third-party intervention, you cannot reclaim the trust of customers who fell into a falsely-registered Google MyBusiness account.
Local Listings You Should Register Aside from Google MyBusiness
Google has the largest share of company registry data in the world. In fact, 97% of consumers used Google to find local businesses in 2017. In addition, Google MyBusiness’ reviews it places underneath your page helps 85% of customers make a decision to use your HVAC and plumbing company.
However, you can help improve your chances of creating leads by registering your page in the following local listings. When it comes to local SEO, the more citations you have from other listings, the better.
- Yelp: Currently, Yelp has a domain authority of 94 indicating it has huge numbers of users looking for businesses. Therefore, listing your HVAC and plumbing company listed gives you huge potential for new customers.
- Bing: Microsoft’s own foray in search engine technology has the same spot as Yelp with a domain authority of 94. There are over 162 million users in Bing every year making over 6 billion searches a month.
- Yahoo: Once Google’s closest search engine technology competitor, Yahoo has dropped out of the raise. However, Yahoo Local has a good domain authority of 91 and has a great million of users regularly too.
- MapQuest: Has a bit higher domain authority than Yahoo with 92, MapQuest is worth using and receives more than 50 million users. Register your listing here and find more customers quickly.
Make Sure to Register Your Google MyBusiness and To Other Local Listings for Optimum Conversions
True enough, local listings make local SEO effective. Because Google always lists businesses nearest to our location, it makes sense to optimize our website and business for local search engine optimization.
Google MyBusiness is only the first step. Register in other listings and make sure to check their respective optimization guide to heighten your chances of customers finding and inquiring about your business.